4) Who would be the audience for your media product?

Our target audience would be the demographic of young adults aged between 15 to 25, earlier investigations we carried out indicated that many of our target audience found conventional thrillers to be boring and many felt as if our ‘urban supernatural thriller’ would be something which was appealing to them as it pushed the boundaries for low budget British film making. The area in which our film is set is South London which means it is given the image of being ‘gritty’ a film which is very much similar to ours in the sense of setting and target demographic is ‘Attack The Block’